Thursday, April 25, 2013

Food Quality Never Takes a Step Back.

The grocerant niche is driving new competitive points for food distribution which are a step above consumer expectation in most cases.  Food quality never takes a step back these evolving new points of fresh food will continue to improve over time increasing industry competitiveness. Dunkin Donuts, McDonalds, and Starbucks, here comes The C-store sector. 

When you look at the menu items offered by these legacy conveniences store operators it is clear to see that the grocerant niche is a platform that is creating equilibrium.   In other words they are not discouraged or intimated by competition from any sector.

Non-traditional fresh food retailers understand that the grocerant niche is a result of the blurring of the line between restaurants, grocery stores, convenience stores, and drug stores all selling fresh prepared, portable convenient meal solutions.  Targeted at the time-starved consumer with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are “better for you”, portable and portioned for one or two. All of these operators want a larger share of the retail food market.  They want to take share from the restaurants.

Food Retailing Never Take’s a Step Backward.  Consumers are dynamic not static always looking to save both time and money.  The grocerant niche is propelling new quality points of fresh food distribution and competitors that are well financed.

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: or visit Johnson, or

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