Monday, April 15, 2013

Non-Traditional Food Retailers Are Serious Competitors Maybe Better Food Merchants than Restaurants.

Pizza, Hot Dogs, Soda Pop, Sandwich, or Snack non-traditional ready-2-eat and heat-N-eat fresh food retailers may be selling more food than you.  Over looked by the national food retail media but not by customers, restaurants C-stores and legacy pizza chains have more competitions than they may be aware of.

Hungry looking for a fresh prepared frozen yogurt, try Costco.  You can get yogurt in chocolate, vanilla or a swirled combo with both chocolate and vanilla at Costco.  Fresh prepared Pizza whole or by the slice and Costco’s ready-2-eat Chicken Bake garner loyal customers with prices that drive local QSR’s to wonder how they do it?

Volume speaks success and Costco's director of operations for the food court and bakery, Bob Collins recently stated “the company expects to sell more than 300 million hot dogs, pizzas, and other items at its food courts this year. Despite the low prices, it sees a "modest profit" from food court sales.” Costco’s food courts sell a billion dollars in fresh prepared food.  Do you sell 1 billion dollars of fresh food? Why not?

Ikea's  a Swedish home furniture retailer is selling Swedish ready-2-eat meatballs and smoked salmon at its cafeteria, as well as hot dogs and frozen yogurt at its to-go food counter European flavors add a level of mystique and foodie adventurism. Ikea sells lots of ready-2-eat and heat-N-eat food.

Non-traditional retailers are finding success selling ready-2-eat and heat-N-eat fresh and prepared food all contributing to the success of the booming grocerant niche. Is your product or brand ready for a non-traditional outlet?  Do you know what Walgreens is selling in the fresh prepared food space? We do.

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Johnson, or

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