Saturday, September 6, 2014

7-Eleven Finds Success Fall Flavor Coffee

More and more consumers are turning to 7-Eleven for Coffee on the way to work in the morning. This September is no different. Utilizing the 5 P’s of Food Marketing 7 Eleven reinforces it leadership in the Ready-2-Eat and Heat-N-Eat fresh prepared food space.

For those of you too young to remember 7-Eleven Inc. became the first national retailer to offer fresh-brewed coffee in to-go cups 50 years ago. To mark the occasion, the Dallas-based convenience store chain is offering a small-size coffee for 50 cents at participating stores from Sept. 3 through Sept. 14.
The retailer is also kicking off an "Every 7th Cup Free" coffee rewards program through its 7-Eleven mobile app. For the month of September, 7-Eleven stores are offering Pumpkin Spice Coffee, along with a Pumpkin Spice Latte International Delight creamer and syrup. 
With more than  more than 10,300 7-Eleven stores in North America 7-Eleven will sell a lot of coffee at 50 cents this year. 7-Eleven will support the "Buy Six, Get Seventh Free" coffee rewards promotion with social media, paid digital media, plus television and radio advertising in select markets.
Today, 7-Eleven sells more than 1 million cups each day, and coffee consistently scores as the top-selling, self-serve beverage at 7-Eleven stores. All coffee blends are made from 100-percent Arabica beans and custom-roasted for 7-Eleven.  Success does leave clues and 7-Eleven continues to develop and grow top line sales and bottom line profits with Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food.
For international corporate presentations, educational forums, or keynotes contact:  Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all.

No comments:

Post a Comment