Friday, September 5, 2014

Millennials Fresh Food Focused

The evolving food landscape increase focus on Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food can’t all be attributed to Millennials but it sure took off as they are entering the market as adults according to Foodservice Solutions® Grocerant Guru™.

Yes, times they are a changin’ and it’s millennials who are driving convenience stores and grocery stores in new directions. new report from the Food Marketing Institute (FMI), details the ways in which consumers have changed their shopping habits from generation to generation.

The FMI report points to a large difference between the ways previous generations and millennials deal with shopping. Here are some examples:
1.       Millennials are far more likely to build their shopping trips around a particular recipe, instead of simply stocking up on the same staples every week.
2.       Millennials tend to take a last-minute, rushed approach to grocery shopping with nearly 37% of survey respondents saying they only make a list right before going to the store.
3.       FMI found that more than 25% of meals purchased by that age group tend to be eaten on the same day.

In a hurry, time starved, and Ready-2-Eat.  Today 83% of consumers don’t know what they will have for dinner at noon and 64% do not know what’s for dinner at 4PM.  Ready-2-Eat and Heat-N-Eat fresh prepared food drives top line sale and bottom line profits in every sector of retail food service. 

Outside eyes can deliver top sales and bottom line profits.  Invite  to provide brand and product positioning assistance or a grocerant program assessment. Have you completed a Grocerant Scorecard? Contact: 253-759-7869 or

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