Visiting the United Kingdom
and London is a treat. Riding the
London’s underground transportation system the Tube is one of the best ways to
get around the city. However what most
visitors don’t know is that 10 months ago buying groceries and picking them up
a service called Click and Collect has become a hit.
Tube’s click and collect
grocery service reports that 10,000 orders have now been placed and collected.
Yes, passengers riding the Tube have
placed 10,000 orders for online groceries in the first 10 months since London
Underground introduced click and collect services. Non-traditional points of
distribution are growing.
The online grocer Ocado today
said it would begin offering click and collect at four Tube stations from next
week and waitrose.com will be the first to install refrigerated lockers in
three station car parks so passengers can collect their orders on their way
home.
As the retail revolution gathers
pace, Tesco, the largest online supermarket on the Tube, will offer click and
collect at eight more stations, taking their total to 14. To date 42 stations
on London’s Underground network now
offer click and collect services with Asda and Sainsbury also signed up.
Graeme Craig, Transport for
London’s director of commercial development, said: “Our click and collect
partnership with the retailers has been a tremendous success, and we are
delighted to be expanding. Where do you sell fresh food?
Are you trapped
doing what you have always done and doing the same way. Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? via Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.
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