Thursday, August 27, 2015

7-Eleven Aims to Compete with Quick Service Restaurants

The retail fresh food landscape is evolving once again with a focus on fresh food fast at 7-Eleven.  Joe Galea, chairman of the coalition National Coalition of Associations of 7-Eleven Franchisees’ when speaking about new ‘hot’ foodservice products stated. “It’s going to give us the opportunity to compete with quick-service restaurants.”

Building top line sales and bottom line profits is a key driver of the National Coalition of Associations of 7-Eleven Franchisees’. Galea stated that “Hot food is their emphasis right now,”… “It’s good for us. There’s more profit there.”  Sometimes business is that simple.  Focus on what sells and what makes money. Today that is grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Foodservice Solutions® Grocerant Guru™ Steven Johnson. 

This fall 7-Eleven will be introducing several new products, “including a complete line of beef jerky, packaged pasta salads and exotic sliced fruits”.  Galas, is a single-store franchisee in Northern California, he has tried “hot foods in many shapes and forms over the years, from hot dogs in boiling water and a roller-grill program to packaged sandwiches and taquitos. However he realizes the products introduced this summer and fall may be many franchisees’ first venture into hot foods.”

Additional fresh and reformulated products including “new and improved” cookies, a steak-and-cheese melt, Go Yum premium packaged bakery products, 7 Select ready-to-drink juices in four flavors and an “improved” crust for the company’s fresh-made pizza program.” Today 7-Eleven can cook a pizza in 3 minutes which is something Papa John’s, Pizza Hut, and Dominos can’t do. 

Visit:  if you are interested in learning how Foodservice Solutions® 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or Email: for more information

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