Monday, August 10, 2015

McDonald’s Hand Held Specials Are an App Away.

An Apple a day at McDonalds may mean placing your order or reviewing a promotion on your Apple iPhone. This October McDonald's is planning to launch a new app with coupons nationally joining the growing list of fast food chains offering free apps in the App Store and Google Play Store.

Becca Hary, McDonald’s Director of Global Media Relations stated that “the new McDonald’s app initially will focus on promotional events. Since the mid-1950s, McDonald's has been synonymous with burgers and fries in the U.S. Now it has more than 36,000 stores in 120 countries. With this new App McDonald’s aims to make every McDonald’s your McDonald’s the Geo enabled app personalizes the McDonalds experience in the palm of your hand for store closest to you according to Foodservice Solutions® Grocerant Guru™.

Hary continued "Our new app will provide our customers with exclusive mobile deals, which they simply 'tap and scan' in the restaurant, expanding on our commitment to deliver value and convenience in a highly accessible way," 

McDonald's is not static they are dynamic and will continue develop other elements of the app after the initial launch, Hary stated "We will iterate and innovate on an on-going basis as we learn more about how our customers use the app and what they value, with additional features and functionality," 

App’s provide a right here right now sense of brand authenticity, accuracy, altruism;  app’s provided time savings, incorporate customization, while strengthening edifying the brand relevance on a one-to-one basis according to our Grocerant Guru™.

McDonald’s is not alone expanding its digital reach  In fact the Taco Bell App was so good Whole Foods recruited the digital director away from Taco Bell.  Starbucks has rolled out its mobile order and pay feature on the app that allows customers to customize their Starbucks beverage and see the wait times before selecting a store for pick up.

Starbucks mobile pay that began testing in 2011 now represents 20 percent of all in-store transactions in U.S. that is nearly 9 million mobile payments each week. Showing, once again that Starbucks is a true industry innovator and sector leader with proven customer adoption. 

Derek Rucker, marketing professor at Northwestern University's Kellogg School of Management stated ‘With apps, the companies are able to expand their reach beyond TV and social media to directly connect too consumers,”
Consumer like restaurant and food App’s in growing numbers in fact “consumers are checking out the apps as 28 percent of adults and that stat jumps higher, to 40 percent of Millennials have downloaded a restaurant app in a three-month period, according to recent survey by Technomic. 

The price value relationship in retail foodservice is evolving fast and restaurant companies must continue to evolve brand relevance that is local, personal, and hand held according to Foodservice Solutions® team.    

Visit:  if you are interested in learning how Foodservice Solutions® 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or Email: for more information

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