For
all the talk about McDonald’s recently few remember that back in 2004 Mc Donald's
added apple slices to Happy Meals in 2004.
That one event has simply put has been a sales driver like no other for apple
growers. According to Foodservice Solutions® Grocerant Guru™ fresh fruit is fast
food and regular readers of this blog know
that.
Restaurant
foodservice has fueled Apple sales since 2004, said John Rice, president of
Rice Fruit Co. “Fresh sliced apples was a category that was growing rapidly when
all the fast-food chains were following McDonald’s lead in offering fresh
sliced apples in a number of menu options,”
7-Eleven
trying to enter the fresh fast food niche has started selling single whole
bananas, apples and other whole fresh fruit however has not received the
recognition, customer adoption or sale bump that McDonalds has from sliced
apples.
Our
own Grocerant Guru™ was one of the first to break the news about McDonald’s
offering mandarins ‘cuties’ and yogurt in kids’ meals instead of offering only
apple slices. Fresh fruit is a natural for McDonalds and other retailers trying
to attract the ‘better for you’ consumer.
Fresh
fruit is a great alternative to french fry’s or legacy CPG deserts. It is a great snack any time of day and the
ability to get ‘better for you’ food via a drive-thru will only continue drive top line sales and bottom line profit
for both fruit growers and retail outlets.
As
on McDonald’s operator told us “an apple a day keeps the drive-thru bustling’.
Today the halo around fresh apple cider is ‘better for you’ and Foodservice
Solutions® team expects to see retailers selling single portion fresh cider
soon as well.
Are you
trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
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