Duane Reade a division of Walgreens continues to
expand the depth and direction of the Grocerant niche. The grocerant niche is a result of the
blurring of the line between restaurants, grocery stores, convenience stores,
and drug stores all selling fresh prepared, portable convenient meal solutions.
Duane
Reade is targeting the time-starved consumer with Ready-2-Eat or Heat-N-Eat fresh
prepared food components that are “better for you”, portable and portioned for
one or two. Duane Reade parent company
Walgreens understands the consumer, fresh prepared food and today is
positioning for a much larger share of the food retailing dollar. At 4PM you may soon be picking up dinner on
your way home from work at any one the 8000+ Walgreens.
In
one pilot program rolled out in the San Francisco bay area you can now find fresh fruits and vegetables,
salads, sushi, sandwiches and Heat-N-Eat meat
loaf. In addition Walgreens spokesman Robert Elifinger stated “ Our San
Francisco area customers are already buying a lot of food in our stores, and
there are requests for more product offerings," he said.
In
addition to the items listed above Duane Reade and Walgreens offer more
traditional offerings, including candy, potato chips and soda some stores have
beer and wine, there are meats, wraps, soups "and other on-the-go meal
options, as well as convenient alternatives for tonight's meal that can be found
at locations around the country today.
Walgreens
is now beyond testing fresh food in New York via Duane-Reade, Chicago and the
San Francisco bay area via Walgreens. For all of my regular readers you have
heard it hear before but this trend is sweeping the country from coast to
coast.
What do
we expect to see next at Walgreens Meal Kits composed of Ready-2-Eat or
Heat-N-Eat fresh prepared food that is “better for you” portioned for one or
two people. Walgreens is expanding points of distribution. Foodservice Solutions® Grocerant Guru™
believes that Walgreens is in position to become very disruptive force in fresh
food retailing and a pantry buster for legacy grocery stores.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA
has been the global leader in the Grocerant niche. Contact Steve@FoodserviceSolutions.us for more on Ready-2-Eat and
Heat-N-Eat fresh prepared food. Visit http://www.linkedin.com/in/grocerant, or Call:
253-759-7869
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