Sunday, June 26, 2016

Qdoba Expanding Brand Relevance

Consumers are dynamic not static according to Foodservice Solutions® Grocerant Guru® Steven Johnson who stated “today consumer’s demand for instant gratification is driving growth simultaneously for both legacy food retailers, and technology platforms, while creating new avenues of distribution.” 

Mark Lohmann, Qdoba’s vice president of strategy and business development stated “On-demand delivery of high-quality foods with craveable flavors is clearly an innovative and growing trend that our target consumers are embracing.”

To that end Qdoba has formed a partnership with Groupon’s on-demand delivery service OrderUp.   The new partnership with Qdoba Mexican Eats to deliver from a number of the popular Mexican eatery’s more than 675 locations across the country is a strong statement about the quality service OrderUp provides and the demand they are seeing from customers according to Johnson. 

Chris Jeffery, founder, OrderUp. “We live in an on-demand world, and more and more national brands are recognizing the importance of a trusted delivery partner to bring their food directly to consumers when they want it—whether it’s to their home, place of work or wherever they’re located.”

Qdoba’s Lohmann went on  to say We encourage our guests to make each of our flavor-fueled Mexican entrees their own, and we needed a delivery partner that could handle numerous customizations and quickly deliver the final creation to the customer.” 

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information

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