Thursday, October 13, 2016

Local, Experiences, Plus Automation Drive Grocerant Retail

Foodservice Solutions® Grocerant Guru® Steven Johnson in his latest presentation stated “there is no need to reinvent the experience.  Today fresh prepared food is In Fashion and the fashion for fresh prepared includes the ability to personalized, customized, portability in convenience in many different ways.”
1.        Non-Gasoline Trips: Grocerant retailers have little choice but to focus on non-gasoline customer trips. Focusing on smaller stores, corner stores, and neighborhood locations will help redefine the local food experience while driving up customer loyalty.
  1. Focusing on Meals: The day has come to forget about the center of the store aka CPG products as a profit center and refocus on Ready-2-Eat and Heat-N-Eat fresh prepared food. It’s Ok to have some of those legacy CPG products decorating the shelfs but the driver is local, fresh food.  

3.        Cashless will be King: Sure we all know that once Cash was King today the new POS system just might be your mobile phone. Phone-Ordering system, Mobile payment platforms are exploding, and new technologies will replace just about every system an operator might be using today. 

  1. Food Interactive & Participatory: Today fresh food has become fashion and Grocerant niche retailers need to empower choice with branded invitations for events including brunch baskets, Soccer Snacks, and Tailgating Bundles for local schools and teams with food items that are presented as an entity with identity.
5.        Mix & Match Bundling: No one stays in business without driving profitability.  The best was to drive profitability is leveraging the event, day-part, or meal occasion to introduce a mix and match a non-traditional item into the bundle.

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions® FIVE P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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