Saturday, September 30, 2017

Bojangles Expands Branded Invitation

Foodservice Solutions® FIVE P’s of Food marketing were perfected, developed and tested over time utilizing the Grocerant Guru® Steven Johnson time tested foodservice formula: Build, Measure, Learn, and Repeat. Bojangles clearly is focusing on one of the key drives of the Five P’s of Food Marking Price with its new all day breakfast special.

To introduce its new all day breakfast Bojangles’ customers can find a hearty, great tasting breakfast option on their everyday all day menu priced less than two bucks. Yes, Bojangles hot, fresh, made-from-scratch breakfast biscuit sandwiches that will satisfy a major hunger fast through the drive thru or inside.  The new all day, every day Bojangles’ breakfast biscuits that are menu priced less than $2 each (at participating locations) include the:

Smoked Sausage Biscuit
Cheddar Bo Biscuit
Bacon Biscuit
Sausage Biscuit
Gravy Biscuit
Egg Biscuit
Bo-Berry Biscuit
Cinnamon Biscuit
 Let us not forget that it does include  the all new Pork Chop Griller biscuit is $1.99 that is marinated in an all-new dry rub seasoning blend featuring peppery undertones, our tender pork chop is then seared to perfection, locking in that savory, one-of-a-kind flavor only Bojangles’ can deliver. Served inside a hot, made-from-scratch Bojangles’ buttermilk biscuit, the Pork Chop Griller is an amazing taste sensation available at participating locations for only $1.99.
Randy Poindexter, Senior Vice President of Marketing at stated “The Bojangles’ everyday menu has always included a lot of great tasting breakfast choices for less than $2, making us the best value in town”.  Do you have a point of differentiation? Are you utilizing the FIVE P’s of Food Marketing to your advantage? Is your brand an invitation?

Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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