Friday, September 22, 2017

Farm Fresh Focus is on Grocerant Meals

Most of you know that Farm Fresh Food & Pharmacy® was founded in 1957 as a neighborhood grocery store providing world class customer service. When a retailer focus is on customer service that retailer give consumers what they want and Farm Fresh is doing just that with Quick & Easy Meals according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Today, Farm Fresh is recognized as the premier grocer in the Hampton Roads-area. Farm Fresh prides itself on providing its customers with competitively-priced products, clean stores, one-stop shopping services, and a large selection of quality national and regional brands. With Quick & Easy Meals Farm Fresh is adding customer relevance filling a consumer need-set while incrementally elevating differentiation according to Johnson
Farm Fresh’s Quick & Easy Meals are “Real Food in Real Time” according to the company.  Quick & Easy meals offers delicious and convenient meals at a price you can afford. This modern meal solution provides more variety and customization than a traditional meal kit.
The Farm Fresh Quick & Easy meals are prepared fresh in-store, Quick & Easy saves you time while providing a high-quality meal. There are no subscription fees, no cross-country shipping, and very little preparation required. Pick up Quick & Easy Meals at your local Farm Fresh store or order online for delivery.  

Leveraging a key driver of grocerant niche success Quick & Easy enables and encourages Mix and Match meal component bundling to create thousands of meal combinations. With a variety of meat, produce, and deli options, Farm Fresh always has Quick & Easy Meals for you.
The Quick & Easy Cooking Bags help you make a meal in minutes. These bags come prepacked with freshly marinated or seasoned meats. Microwave or oven bake for a quick, delicious meal that increases customer satisfaction while creating a platform for personalization and customization. 
 Farm Fresh has included pre-washed, pre-cut fruit and veggies eliminate prep work. They’re perfect for side dishes, on-the-go snacks, or recipes at home. The pre-cut, pre-washed vegetables provide a quick, healthy side dish. Just microwave in the steam bag, and they’ll be ready in minutes.
Consumers can pick up a stuffed, seasoned or marinated entrée in an oven-ready foil pan. Bake in the oven for a quick, restaurant-quality meal or stop by there deli and pick up a meal that’s ready to enjoy. With a wide range of main courses and sides, there’s something everyone can enjoy. Does your company have an integrated grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food focus?

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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