Thursday, September 7, 2017

McDonald's Success Clues Equal Customer Relevance

Success does leave clues and according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson McDonald’s understands that grocerant niche Ready-2-Eat and Heat-N-Eat fresh food complemented with Ready-2-Drink beverages will edify significantly edify the brand with consumers  all while expanding the brands value as regular reader of this blog know. 
Expanding the brands reach, relevance, while refreshing it’s look is the kind of restaurant industry leadership that was need to stop the customer count migration from restaurants to other non-traditional fresh food retailers according to our won Grocerant Guru®.
Restaurant brands increasingly need to build lasting partnership to drive top line sales and bottom line profits according to Johnson.  In a battle for Share of Stomach branded retailers must have a presents where the consumers shop when they are thirsty or hungry. 
So, when McDonald’s announced that they will be selling bottled, ready-to-drink McCafé Frappé beverages at supermarkets and other retail locations starting early 2018 no one our office was surprised. O’ and did we say that it was a partnership with The Coca-Cola Company?  Regular readers once again we well informed.
Chris Kempczinski, president, McDonald’s stated “We understand how important the coffee culture is for consumers and we are committed to meeting that demand at the taste, convenience and value only McDonald’s can offer. This is a central part of our growth strategy and we can’t wait to share what’s next.”
The question is what is your brand doing?  Need new ideations?  Here is what McDonalds is doing:
Caramel Macchiato: Rich, dark-roast espresso served with whole or nonfat milk, mixed with sweet caramel syrup, and topped with ribbons of buttery caramel drizzle. Available hot or iced.
Cappuccino: A warm, comforting coffee drink made with whole or nonfat steamed milk, bold espresso made from sustainably sourced beans, fluffy foam, and the choice of French Vanilla, caramel or hazelnut flavor.
Americano: Freshly brewed with dark, rich espresso for a strong, bold flavor.

Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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