Tuesday, September 19, 2017

Freshii Flying High

The best way to introduce your food brand to consumers is via sampling your food, taste testing, and social media today according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson. Next month Freshii will be doing just that when they begin selling food on hundreds of Air Canada flights each day. 
This October, Air Canada travelers will get a new option for their meals from Freshii. The Toronto, Canada healthful fast-casual chain has an agreement in place “serve a selection of its food on hundreds of Air Canada flights per day” beginning on October 1, 2017.
Freshii CEO Matthew Corrin stated  “The sky is the limit when it comes to delivering on the Freshii mission of making healthy food convenient and affordable to citizens of the world,” and the team at Foodservice Solutions® believes that this is a great new avenue of distribution for Freshii. .
Corrin continued “I am a frequent Air Canada flyer myself, and I am proud to partner with this global airline to support their innovation for the benefit of their customers and our guests alike.”
Freshii menu items the ilk of “Pangoa Bowl and Fiesta Wrap will be available on Air Canada flights for lunch and dinner, and its Avocado Smash Box will be available for breakfast. Specific menu items can be seen on the onboard menu in seat pockets of certain flights in North America offering the airline’s Air Canada Bistro.” So if you are not eating on chances are you will see someone else doing so or read about it on the plane.
This is a win, win according to our Grocerant Guru® and  Benjamin Smith, president, passenger airlines at Air Canada stated “We’re excited to bring Freshii’s innovative meals and snacks as a new option to our North American onboard bistro service.
New non-traditional locations are nothing new for the 332-unit Freshii chain.  They have placed food in non-tradtional location including restaurants in Target stores and has made public entreaties to Subway operators and frozen yogurt franchisees in its effort to grow.
This is clearly not a first  as Airlines have been offering branded food and beverages on flights. Virgin America serves Philz Coffee, and JetBlue Airways has served Dunkin’ Donuts coffee for years. Delta Airlines serves Starbucks Coffee. The regional airline Sun Country will deliver Jimmy John’s subs on some flights.
Thinking about exposure, incremental customers remember that Air Canada is one of the 20 largest airlines in the world and served nearly 45 million customers in 2016. The airline provides passenger service to 64 airports in Canada, 57 in the U.S. and 95 in Europe. I ask you where are you selling food?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

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