Monday, September 25, 2017

Retail Foodservice Partnerships Drive Adoption

Do you have a retail foodservice brand?  Is your brand garnering new customer year over year? Is your brand growing customer counts week after week? Does your brand practice ‘brand protectionism’? Today if you are practicing brand protectionism your brand most likely looks more like yesterday than tomorrow according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
If you are in retail foodservice today partnerships matter according to Johnson. You need to ask yourself could we sell more meals, meal components, fresh food, if we did something different?  If the answer is yes than you need to consider who can help you do just that.  Recently Amazon expanded their reach in restaurant meal delivery when they teamed up with Olo.
Why is that important? Well an Olo is a network that includes 200 chain restaurant brands and about 40,000 locations each of which offers fresh food for delivery.  We are talking about consumer favorites the ilk of Jamba Juice, Which Which, Shake Shack, and many more.
In case you have not yet figured it out Amazon is a Marketing company when it comes to retail foodservice and an outstanding aggregator of eye-balls to your menu, food products, branded apparel.
Count delivery as part of Amazon’s plan to infiltrate the foodservice industry. The e-commerce giant announced Friday a partnership with Olo, an online food ordering company armed with a star-studded client list.
Amazon has dabbled, tested and explored meal delivery with Amazon Restaurants, but hasn’t made any serious ground. However this partnership with Olo could give Amazon access to the brands that consumer want delivery most.
Noah Glass, founder & CEO of Olo stated  “We’re thrilled to work with Amazon to provide Olo’s base of restaurant customers with a new delivery sales channel that drives increased visibility,”. “Amazon’s obsession with providing great customer and restaurant experience supports the evolving expectations and behaviors of today’s consumer.”
Why do food delivery partnerships matter?  It is a consumer driven in fact at Olo alone more than 60 million consumers use Olo to order ahead or use its Skip the Line technology, as well as get meals delivered from brands. Clients include: Applebee’s, Chili’s, Chipotle, Denny’s, Five Guys, Jamba Juice, Shake Shack, Noodles & Company, Red Robin, Sweetgreen, and Wing Stop.
Additionally this means that if you are an independent local restaurant this new Amazon avenue of distribution is kinda like a new ‘highway’ that you need a location as well.  Here is the good part Amazon will let you have a spot right next to everyone else.  Are you looking for a new location?  Think Amazon.

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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