There is no doubt that America eats at McDonald’s. However as Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has pointed out repeatedly that Grocerant ScoreCards show that McDonald’s continues to be a aspirational brand driven in large part a halo of ‘better-for-you’ consumer perceptions.
So, last week when McDonald’s responded to Panera Bread CEO Ron Shaich’s challenge to the CEO’s of McDonald’s, Wendy’s, and Burger King to eat exclusively from their kids menu for a week or to rethink what there restaurants were serving. The team at Foodservice Solutions® knew that was not a problem for McDonald’s or it customers.
Here is how McDonald’s responded “We’re proud of how we’re continuing to raise the bar on food we serve at McDonald’s. Our recent announcement that we’re adding Honest kids Juice Drink to our Happy Meals joins other positive changes we have made, such as removing artificial preservatives from Chicken McNuggets, which also don’t have artificial colors or flavors.
They continued ‘Since 2012, McDonald’s has served more than 2 Billion servings of fruit and low-fat dairy products like Go-Gurt and automatically offering apple slices in Happy Meals.” Success does leave clues and when it comes to industry leadership McDonald’s is doing all of the right things.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant