Friday, November 22, 2019

At Chick-fil-A Virtual Restaurants are Expanding the Brands Reach

Partnerships help brands drive innovation and points of distribution, while customer drive sales.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® grocerant niche virtual ‘restaurants / outlets’ drive down cost while edifying a brands relationship with consumers who find themselves online more than on the street corner.
Regular readers remember that we were the first to tell you about DoorDash’s virtual kitchen.  Chick-fil-A began delivering chicken sandwiches from DoorDash Kitchens earlier this month. Consider how this help the brand drive new electricity without a new building, extending its reach with the additional Bay Area markets of: Atherton, Belmont, Menlo Park, Palo Alto, Redwood City, San Carlos and Woodside. 
NRN reported that Luke Pipkin, senior project lead on Chick-fil-A’s Beyond the Restaurant team, said operating out of DoorDash Kitchens is part of a brand initiative to provide more convenience to its customers.
Pipkin continued "We're continually looking for innovative ways to make the brand more accessible and have been piloting various concepts with food delivery services nationwide since 2018,” he told Nation’s Restaurant News in a statement. “We're excited to continue our partnership with DoorDash by joining its first delivery-focused kitchen and look forward to serving even more guests in the Bay Area.”
Partnerships drive new electricity into legacy brands according to Johnson. What are you doing to drive new electricity into your brand?  Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based foods, sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that.
The Chick-fil-A partnership comes a year after Chick-fil-A, chose DoorDash for nationwide delivery. DoorDash said that Chick-fil-A has become one of the firm's most popular brands. The top two favorite delivery items are the classic chicken sandwich and the spicy chicken sandwich. 
Keeping its brand integrity, Chick-fil-A is only offering delivery, for now. The full menu is available during regular Chick-fil-A hours, six days a week. 
Fuad Hannon, head of new business verticals at DoorDash, stated “The demand from DoorDash Kitchens' restaurants has exceeded our highest expectations, and we're thrilled to have another customer favorite enter the space,” “This new endeavor with Chick-fil-A is a testament to our strong partnership and joint enthusiasm to find new, innovative ways to reach more customers where they are."
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

Battle for Share of Stomach

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