Partnerships, Pizza, and Packaging Drive Sales for Pizza Hut

At Pizza Hut Packaging Touchpoints Matter The consumer is dynamic not static and at Pizza Hut consumer touchpoints matter including the consumer touchpoint packaging.  Once again Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® says that “Pizza Hut continues find new electricity by partnering with companies.”

Last month, Pizza Hut introduces a limited-time test of a plant-based pizza topping served up in a round pizza box. Not only did Pizza Hut drive customer interest they drove brand buzz and new electricity into the customer relationship according to Johnson.  What are you doing to drive new electricity into your brand?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based foods, sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? This new partnership does all of that.

The test of both innovations were at one Pizza Hut location in Phoenix where the chain introduced the new Garden Specialty Pizza topped with Incogmeato by MorningStar Farms Italian sausage.

Marianne Radley, chief brand officer, Pizza Hut stated “We innovate for human’s sake and we’ll win on taste—period. At Pizza Hut we don't do anything halfway and improving the customer experience and delivering a better tasting pizza is our core mission,”. “

You cannot miss the round box. Not only does the round box contain less overall packaging compared to a typical square pizza box, it’s also industrially compostable (where available) and interlocks easily to ensure a smoother delivery.

Nicolas Burquier, chief customer and operations officer, Pizza Hut  stated “This revolutionary round box—the result of a two-year journey—is the most innovative packaging we’ve rolled out to date,” “The round box was engineered to make our products taste even better—by delivering hotter, crispier pizzas. This box is a win, win—it will improve the pizza-eating experience for our customers and simplify the operating experience for our team members.”

“Alex Garden, chairman and CEO of Zume, Inc. “We’re thrilled to support Pizza Hut’s packaging efforts to provide its fans with a great pizza-eating experience.”  “Incogmeato is a new-to-the-world brand created to challenge convention on delicious plant-based food,” says Wendy Davidson, Kellogg away from home president. “Pizza Hut is the innovation leader in its category and we are excited to partner with them to develop a tasty, first-ever plant-based pizza to satisfy what flexitarians are seeking today.”

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.