Boston Market Evolving Thanksgiving Meals

2019 Marks the tenth year Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has written about Boston Market the chain he loves to like.  However, as regular readers of this blog know Boston Market according to Johnson has lost its way.  Over the past ten years Boston Market has closed more stores than it has opened and in the minds of many consumer continues to have less relevance today then it did back then.

However, once again Boston Market wants to save you time cooking Thanksgiving.  They have looked at who their customers are, tried to figure out what they wanted for a holiday meal.  They now have a plethora too many holiday meal options to suit Johnson. So, let’s take a look:

1.       Holiday Heat & Serve: Chilled complete meals that include entrees, appetizers, sides and pies to feed four to 12 for as little as $10 per person are fully cooked and can be picked up at any Boston Market restaurant the week of Thanksgiving. Guests can even order a Complete Whole Roasted Turkey Meal for 12, which consists of a whole roasted turkey, mashed potatoes and gravy, vegetable stuffing, spinach artichoke dip and crackers, cranberry walnut relish, dinner rolls, one apple pie and one pumpkin pie.

2.       Holiday Catering: Hot, ready-to-serve, buffet-style dinner for crowds of ten or more start at $10.99 per person and can be delivered straight to any home or office or picked up at any Boston Market restaurant.

3.      Holiday Home Delivery: Twelve complete Thanksgiving spreads, a la carte sides and desserts can be shipped directly to your door with the push of a button. Now through Sunday, November 24, anyone in the contiguous United States can visit BostonMarket.com and order from a wide range of signature Boston Market Thanksgiving meal options, choosing their ideal match. Each pre-cooked order will ship frozen and, once fully thawed, be ready to heat and serve within two to three hours.

4.       A La Carte: Perfect for those Boston Market guests who may need an extra entree, side, appetizer or dessert to get their holiday dinner table-ready, guests can order chilled, fully cooked options for pick up in restaurant the week of Thanksgiving.

5.       Thanksgiving Day Meal: Nearly all Boston Market locations will be open on Thanksgiving Day to offer guests who wish to dine-in or carry-out a traditional plated holiday meal featuring sliced roasted turkey breast or half signature rotisserie chicken, two sides, a dinner roll and a slice of apple or pumpkin pie for $13.99. A Family Feast for 3, whole pies and home style side dishes can also be picked up on Thanksgiving Day, while supplies last.

6.       Boston Market fans can also get an extra bonus when placing an order or dining with Boston Market this holiday season thanks to the new “Rotisserie Rewards” program. The loyalty program, available via the new Boston Market mobile app for iOS and Android, online at BostonMarket.com or in-restaurant, will allow customers to earn one point for every dollar they spend in-restaurant or online, which can be redeemed for free food and other exciting prizes – including a free holiday meal for 12 or even a one-ton helping of any of its world-famous sides.

While grocerant niche fresh food sales have exceed 9.7% a year for the past 10 years Boston Market’s sales have not.  Grocerant niche consumers are migrating to avenues of distribution with a clear message, fresh food, fast service, that is priced right.  If your price, value, service are in-line with consumer expectations your year over year customer counts will be down.  Looking a customer ahead requires to know who, your customers are, what they are eating, and where they are eating it.

Don’t try to be all things for everyone eating Thanksgiving Dinner.  Do what you do best.  Need Help doing that.  Watch your Holiday sales if your year over year customer counts are off.  Call us.  If they are not up as high as grocerant niche sales, call us.  Success does leave clues.  Don’t close stores, grow stores top line sales and bottom line profits.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.