Monday, November 25, 2019

Free, Fast Grocery Delivery and More


Success does leave clues and when you are one of the world’s largest companies you must have pick-up many success clues along the way according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  One clue Amazon has picked-up and leveraged for its success is: fast service during the holidays not only drives incremental business it becomes a platform of sustaining a long-term relationship with consumers.
This year members of Amazon Prime can now arrange free grocery delivery in one or two hour windows from Amazon Fresh and Whole Foods Market. The available selection includes meat, seafood, produce, snacks and household staples.  Are you time starved during the Holiday season?  If so, this is great!
Amazon VP of Grocery Delivery Stephenie Landry stated “Prime members love the convenience of free grocery delivery on Amazon, which is why we’ve made Amazon Fresh a free benefit of Prime, saving customers $14.99 per month,”… “Grocery delivery is one of the fastest-growing businesses at Amazon, and we think this will be one of the most-loved Prime benefits.” 
Amazon is enabling Prime members currently shopping grocery delivery to continue using these services, however, and get this all other Prime members in one of the 2,000-plus cities and towns with grocery delivery can make an online request for an invitation to shop Amazon Fresh or Whole Foods Market delivery. So, how fast is your service and what do you charge?
Simply put: Amazon is looking a customer ahead.  Are you playing catch up or are you looking for ways to differentiate your brand from competitors? Are you building a platform for today or tomorrow?
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/  or www.twitter.com/grocerant


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