Making all the right move Noodles & Company, is focused on two
key consumer touchpoints that all food retailers should be focusing on according
to Steven Johnson, Grocerant
Guru® at Tacoma, WA based Foodservice
Solutions®.
Those two touchpoints are brand messaging
/ marketing that interactive and participatory. In a new partnership with the
acclaimed People's Improv
Theater in New York City and the iO Theater in Chicago, Noodles
& Company is going to bring the joy and spontaneity of live events directly
to guests' homes via live-streamed interactive improv shows inspired by the
endless possibilities of Noodles' signature dish: Wisconsin Mac & Cheese.
So, how is this for interactive and participatory
opening the door to a world of 'Mac & Cheese & Yes &,' Noodles is
hiring comedians from the two theaters to showcase their talent in five virtual
15-minute performances streamed via Facebook Live from Monday, August
17 to Friday, August 21 (each show will be made available
at Noodles.com following the live performances). Starting with a prompt
inspired by Noodles' Wisconsin Mac & Cheese and the infinite customizations
and possibilities it brings, the live improv shows will take on a life of their
own with the help of audience input and the performers' boundless creativity.
"We want to deliver the live
entertainment that our guests are craving right now, and what better way to do
so than through an interactive event, connecting people virtually through the
power of laughter?" said Stacey Pool, chief marketing officer
of Noodles & Company. "With more than 2.7 million ways to customize
your Noodles mac, the possibilities are truly endless, and we can't wait to see
how these clever performers are inspired by the very dish that excites our own
individuality and creativity here at Noodles."
In addition to providing a bit of comic
relief, Noodles & Company is continuing the cheesy fun with a
sweepstakes offer for five lucky guests to win big. All week while the improv
shows are running, Rewards members can enter to win a year's worth of free
Wisconsin Mac & Cheese* when they use the code "Coke&" online
or on the mobile app to unlock a free beverage with the purchase of an entree.
Plus, guests can use the free beverage deal to be one of the first to try the
new Very Berry Minute Maid Lemonade Flavor, developed exclusively for Noodles
by Coca-Cola Freestyle,
available starting August 17.
As if guests don't have enough reason to
register for Noodles Rewards right now, for a limited time only, new members
will automatically receive unlimited free delivery for 30 days simply by
signing up. To participate in the all the fun, guests need to register via the
mobile app or online at Noodles.com/Rewards prior to their first
order.
Winners will receive a reward for one
free bowl of Wisconsin Mac & Cheese loaded to their Rewards account every
week for 52 weeks
Are you ready for
some fresh ideations? Do your food marketing ideations look more like yesterday
than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of
the following links: Facebook, LinkedIn, or Twitter
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