Monday, June 27, 2022

FriendShip Food Stores, Exploit Chicken, Pizza, and the Roller Grill for Growth


In 2022 once again garnering new customers is and art and those food retailers that focus on Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche fresh food will have a distinct advantage according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

FriendShip Food Stores, Kirk Matthews, vice president foodservice and marketing, stated, “We are chicken-centric, and tenders are the drivers, making up 80% of our chicken sales,” Matthews explained. “At an ounce-and-a-half in weight, twice the size of our competitors’ tenders, ours are an exceptional value.”

Ready-2-Eat the Double hand-breaded for extra crunch, cooked in small batches and always hot and fresh, chicken is “the champion” in the foodservice category at FriendShip Food Stores. The proprietary program, which is available in 21 of the company’s 30 Ohio stores, was launched about four years ago and sales have grown substantially every year.

So, it was during COVID, that FriendShip introduced chicken bundles and family meals. Since then, the stores are running targeted promotions such as snack boxes for lunch and bigger take-home packs after 5 p.m. (“Feed a family of four with chicken, dinner rolls and sides for $10.99.”)

Families want more than just chicken, so FriendShip has also been successful expanding its foodservice offering with its proprietary pizza program, which like the chicken, has been available for about four years. The signature crust features a savory blend of garlic and other spices and in addition to the traditional toppings, the stores offer buffalo chicken, chicken bacon ranch varieties and a breakfast pizza with sausage gravy.

On the run or for the whole family, FriendShip offers slices, which are priced at $2.99 for one and $5 for two, are the best sellers, FriendShip is making a strong effort to sell more whole pies, according to Matthews. To drive trial and demonstrate value, the stores offer discounted prices on whole pies on weekends, on special days such as Tax Day and Father’s Day and through the company’s loyalty program.   

I want you to understand that giving customers what they want is not exploiting them.  It is the art of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Does your messaging look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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