Tuesday, June 14, 2022

Palmetto Superfoods Edified with Technology


When it comes to customer relevance there are few companies that are as tied to technology in a customer facing way than Palmetto Superfoods; according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

So, in case you have not heard, Palmetto Superfoods, the Bay Area’s beloved build-your-own acai bowl and smoothie concept, is partnering with ROBOjuice, a fully automated, first-of-its-kind kiosk to create and serve menu items in under 60 seconds. This advanced technology by ROBOjuice founder Nik Sakhno is reimagining the fast-casual industry, allowing restaurant operators to serve guests faster, and at a lower price, than traditional brick-and-mortar stores.
Edifying Palmetto Superfoods with incremental technology once again to drive new electricity is CEO Charles Lee, this strategic partnership marks the superfood concept’s introduction into the advanced technology space. The first Palmetto Superfoods ROBOjuice kiosk is currently undergoing beta testing at San Francisco’s Metreon Mall, with plans to add kiosks throughout the Bay Area by 2023. 


Consider that once an order is placed through ROBOjuice’s touch screen, the machine’s robotics-powered system measures, cuts and dispenses ingredients from temperature-controlled containers into a serving cup. The machine then pours in liquid bases, such as plant-based milks or coconut water, and adds organic mix-ins or toppings, like chia seeds and granola, either before or after blending. To ensure there is no cross-contamination of flavors or ingredients, the system completely self-cleans in fifteen seconds after each order is completed.

Yes, the robot recognizes errors and spills in real-time, automatically adjusting its settings to ensure the error doesn’t reoccur. Currently, Palmetto Superfoods’ ROBOjuice kiosk offers four signature creations: Berry Banana Smoothie, Passionate Pitaya Smoothie, Açaí Cold Brew Smoothie and Palmetto Açai Bowl. Additional items will be added to ROBOjuice’s menu throughout its beta phase.  

The combined, Palmetto Superfoods’ ROBOjuice kiosk uses the same proprietary, house-made, Brazilian-imported ingredients as the brand’s two San Francisco store locations. Organic superfood berries are imported directly from Amazonian rainforests and used in recipes developed by Brazil-born, sister-chef duo Thaís and Amanda Moriera. Including a vast range of toppings—such as fresh fruit, granola, house-made nut butter, raw honey, and more—everything at ROBOjuice is plant-based and void of artificial sweeteners, colors or preservatives.

Now when you are thinking brand relevance in an evolving world, what will edify brand value with relevance and new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, smaller footprint, developing brands, fresh flowers, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable according to Johnson.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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