Sunday, June 12, 2022

Sheetz Mix and Match Bundling is Customer Focused


One the hallmarks driving the successful adoption and growth of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is consumers ability to mix & match meal components including both food and beverage products into a customized family meal according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Sheetz Inc. has teamed up with third-party delivery service DoorDash to celebrate the start of summer by offering a delivery deal. Now through June 28, all orders placed through the Sheetz mobile app or the Sheetz website will be charged $0 for delivery.

Ryan Sheetz, vice president of marketing and brand at Sheetz, stated, "Customers don't have to travel to get their hands on our mouthwatering menu," …. "Thanks to our partnership with DoorDash, customers don't even need to get out of the pool. Just open the Sheetz app or website, choose from our extensive Made-to-Order menu including breakfast, appetizers, lunch, dinner and more, customize it just how you want, and have it delivered right to your door — or pool."

Empowering customer choice and the unofficial start of summer, customers can order a variety of summer items off of the retailer's signature Made-to-Order menu. These include burgers, hot dogs, iced drinks, milkshakes, smoothies and more, the company said.

This delivery deal is only available at participating Sheetz locations when ordering via the Sheetz app or website. In case you did not know, Sheetz operates more than 630 c-stores throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina.

Sheetz partnered with DoorDash empowering consumers and too drive new electricity into its brand with on-demand delivery from more than 560 c-stores in December.

At first Sheetz only offered delivery through the DoorDash website or mobile app before adding the ability to order through Sheetz's website or mobile app in January. Customers can have their items delivered exclusively through DoorDash Drive, DoorDash's white-label fulfillment platform that powers direct delivery for any business.

Sheetz continued, "This new partnership with DoorDash allows Sheetz to significantly expand delivery options and further fulfill our mission to give customers what they want, when they want it, how they want it," …"Customers can still order from our extensive Made-to-Order menu and select custom options with the touch of a finger, and now, they can do it from the comfort of their home."

Growing a Larger Share of Stomach

Is easy when you follow success clues. 

Consumers can mix and match a variety of offerings from Sheetz's MTO menu and the Sheetz Brothers Coffee lineup can be ordered for delivery. Convenience items such as bottled drinks, energy drinks, candy, snack bars, chips and medicine are also available for purchase and delivery through the platform.

DoorDash connects consumers with their favorite local and national businesses in more than 7,000 cities across the United States, Canada, Australia, Japan and Germany.

When you think brand relevance in an evolving world, what will edify brand value with relevance and new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, smaller footprint, developing brands, fresh flowers, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable according to Johnson.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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