This holiday season, Popeyes is delivering more than just
flavor; they're delivering long-term brand loyalty, increased check averages,
and family traditions that will keep customers coming back year after year. Steven
Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® says as
grocerants continue to reshape the way families enjoy their meals, Popeyes' Cajun-Style Turkey promotion
stands out as a prime example of how a well-executed holiday offer can extend
the brand beyond the store and into the home, building an emotional connection
with customers.
Driving Check Averages with the
Perfect Pairing
Popeyes' signature
Cajun-Style Turkey is not just about convenience; it's about adding value to
every sale. By offering this premium product, stores can boost their check
averages significantly during the holiday season. Families looking for a
stress-free but flavorful centerpiece for Thanksgiving are willing to pay a
premium for the quality and unique flavors Popeyes provides.
Example 1:
A family of four might purchase the Cajun-Style Turkey but also add on popular
sides like mashed potatoes and gravy, Cajun fries, and desserts, raising the
overall ticket from just the turkey to a full meal deal.
Example 2:
Stores offering delivery increase the convenience factor, driving up the
average spend per customer. Families seeking a full holiday spread may add
beverages or appetizers, knowing everything can arrive at their door in one
seamless order.
Extending the Brand from Store to Home
The beauty of Popeyes’ Cajun-Style Turkey lies in its
ability to extend the Popeyes brand experience right into the heart of the
home—at the Thanksgiving dinner table. The at-home experience strengthens the
customer relationship by associating Popeyes
with not only convenience but also holiday warmth and tradition.
Example 1:
A family ordering the Cajun-Style Turkey experiences the bold flavors of
Louisiana, but they’re also connecting emotionally with Popeyes by sharing the
meal in the comfort of their own home. This helps establish a deeper brand
affinity.
Example 2:
With every bite of that succulent, spice-infused turkey, Popeyes becomes a part
of the family’s Thanksgiving traditions, turning a restaurant product into a
home-based memory and positioning the brand as a holiday staple.
Garnering Family Buy-In with Seasonal
Favorites
Holiday offerings like the Cajun-Style Turkey also help
garner buy-in from the entire family. Popeyes isn’t just for quick meals
anymore; it's for cherished family moments. By offering something special for
the holidays, they attract multi-generational customers who see value in making
Popeyes part of their family traditions.
Example 1:
Grandma loves the idea of not having to prepare a turkey from scratch, the kids
get excited about the bold, zesty flavor, and the parents appreciate the
convenience—all members of the family are on board, ensuring repeat purchases
year after year.
Example 2:
Pairing the Cajun-Style Turkey with Popeyes’ seasonal Big Box meal is another
way to satisfy the whole family. While one enjoys the turkey, others can savor
the beloved fried chicken or tenders, making Popeyes a family favorite for all
tastes.
Establishing an Annual Holiday
Tradition with Long-Term Brand Benefits
By bringing back the Cajun-Style Turkey for the third
consecutive year, Popeyes is cultivating a new holiday tradition for its
customers. This kind of consistency builds loyalty and positions the brand as
an annual holiday go-to. Customers who rely on Popeyes for Thanksgiving are
more likely to return throughout the year for other meals, fostering year-round
engagement.
Example 1:
A family that orders Popeyes’ Cajun-Style Turkey for Thanksgiving may also
choose Popeyes for future holidays like Christmas or even birthdays, elevating
their perception of the brand beyond fast food to special occasions.
Example 2:
A tradition of ordering Popeyes for Thanksgiving establishes a long-term
relationship with the brand. The convenience, coupled with the familiarity of
their favorite holiday meal, keeps customers coming back not just for the
holiday turkey but for other meal offerings, increasing loyalty and frequency
of visits.
Popeyes has found a recipe for success by not only
providing an incredible holiday meal but also leveraging the power of
tradition, family, and convenience to rise above the competition. This year,
it’s not just about the Cajun-Style Turkey—it’s about creating lasting memories
and strong customer bonds that drive sales and brand loyalty well into the
future.
Are you ready for
some fresh ideations? Do your food marketing ideas look more like yesterday
than tomorrow? Interested in learning how our Grocerant Guru®
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation, and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of
the following links: Facebook, LinkedIn, or Twitter
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