Mix & Match for Meal Sales Success: How Self-Pour Tech and Consumer-Centric Innovation Are Changing the Food & Beverage Game

 

As dining trends continue to evolve, one thing is clear—flexibility, personalization, and convenience are leading the charge. In today’s hybrid world of foodservice, where snacking is replacing meals and beverage programs can make or break profitability, the 2024 Self-Pour Impact Report from PourMyBev shines a spotlight on how next-gen beverage tech is driving serious growth across hospitality sectors. And with insights from Steven Johnson, the “Grocerant Guru®,” one truth becomes undeniable: the future of food and beverage lies in seamless integration and mix-and-match customization.

 

PourMyBev: Revolutionizing the Pour

Born from the success of self-pour pioneer PourMyBeer, PourMyBev now stands as the umbrella brand signaling the evolution of the self-pour ecosystem. PourMyBev’s 2024 report, powered by data from 567 venues, highlights not only record-breaking usage but a shift in how hospitality venues operate and serve their guests.

Key Stats from the 2024 Impact Report:

• 133.9 million ounces poured, with 113.86 million ounces of beer leading the charge.
• 3.1 million customers served—a 19.2% increase YoY.
• $71.4 million in operator revenue, up 19.5% from 2023.
• 13.88 million consumers have now interacted with PourMyBev systems.
• Pickleball venues surged to 19 active locations—the fastest-growing segment.

From beer and wine to cocktails, coffee, and non-alcoholic options, PourMyBev’s system is setting a new standard. It's not just about convenience—it’s about empowering the guest while streamlining labor, a critical factor in today’s tight labor market.

“Self-pour technology is no longer a niche concept—it’s a proven operational advantage for venues of all types,” said Josh Goodman, Founder & CEO of PourMyBev.

 

Insights from the Grocerant Guru: Customization is King

Steven Johnson, widely known as the Grocerant Guru®, has long emphasized the importance of “mix-and-match meal bundling”—the ability for consumers to curate their dining experience across food and drink. According to Johnson, the consumer's desire for choice, speed, and seamlessness is driving the rise of grocerants—a hybrid of grocery and restaurant-style experiences.

This aligns directly with PourMyBev’s mission. By enabling self-service beverage walls in non-traditional spaces—hotels, apartment communities, pickleball courts, and more—operators are capturing incremental sales and satisfying demand for modular, frictionless dining.

“The rise of grocerant-style service, where consumers can build a meal experience with grab-and-go components and personalized beverages, is redefining convenience dining,” Johnson explains. “Self-pour fits that mold perfectly.”

 

The Future of Beverage is Self-Directed

The beauty of self-pour systems lies in customization and speed. Consumers can sample an ounce of rosé, top it off with hard seltzer, or build a full pour of cold brew before brunch—all without waiting in line or flagging down staff. For operators, it’s about efficiency and profit. With 13.88 million users and growing, the self-pour experience is fast becoming an expected norm, not a novelty.

New venues like pickleball clubs and apartment communities are especially ripe for this innovation. By providing on-demand beverage options, these venues enhance their amenity offerings while tapping into a lucrative revenue stream.

 

Mix, Match, and Maximize

In today’s fast-casual and hybrid service environment, the synergy between food flexibility and beverage personalization is where the magic happens. The “meal” is no longer confined to a static plate—it’s an experience that evolves with the guest’s mood, schedule, and preferences.

PourMyBev’s self-pour solution is a perfect complement to modern food strategies:

• Pair customizable drinks with chef-prepped small plates.
• Match coffee and cocktails with ready-to-heat meals.
• Build bundles that allow users to select their drink, snack, and dessert in one frictionless transaction.

 

Bottom Line: A Better Guest Experience, A Bigger Bottom Line

The 2024 PourMyBev report doesn’t just show impressive stats—it tells a story of an industry pivoting toward autonomy, interaction, and profitability. For foodservice operators, embracing the self-pour movement—and pairing it with meal customization strategies—is a smart play.

Want to win at the intersection of food and beverage? Start thinking like a grocerant. And pour smarter.

Success Leaves Clues—Are You Ready to Find Yours?

One key insight that continues to drive success is this: "The consumer is dynamic, not static." This principle is the foundation of our work at Foodservice Solutions®, where Steven Johnson, the Grocerant Guru®, has been helping brands stay relevant in an ever-evolving market.

Want to strengthen your brand’s connection with today’s consumers? Let’s talk. Call 253-759-7869 for more information.

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At Foodservice Solutions®, we specialize in consumer-driven retail food strategies that enhance convenience, differentiation, and individualization—key factors in driving growth.