Delivery, Technology will Drive Food Sales and Blaze Pizza wants to Grow

When all of the facts shout out ‘get on board’, there are times you simply have to put your head down and jump in according Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  When it comes to delivery the facts are clear: “By 2023, the global food delivery mobile app market that was put at $3.78 billion in 2017 should grow to a whopping $16.61 billion in value, which is a compound annual growth rate of 27.9 percent, according to Allied Market Research.” 

Jumping into delivery is simply not that easy, here is an example how Blaze Fast-Fire’d Pizza had to create a new size pizza and form a new partnership to help evolve the brand.  That platform is a large 14-inch pizza as part of a campaign to grow its digital delivery and carryout business. The partnership is with Postmates.

Jim Mizes, CEO and president stated “Most delivery pizza is consumed at home with family and friends,” “Since 2012, Blaze Pizza has focused on the dine-in experience—serving personal size pizzas at lunch speed and lunch price point. Adding large pizzas will allow us to serve the at-home market, too.” 

Large pizzas are similar to the chain’s original 11-inch personal pizzas—made with fresh dough and real ingredients—but their 14-inch size, cut into 8-slices, make them perfect for sharing.  Pizza varieties include Build-Your-Own, Meat Eater, Green Stripe, Veg Out, BBQ CHKN, and Red Vine. 

“Now you can get real artisanal pizza in a more sharable size delivered to your house,” says Brad Kent, Executive Chef. “When compared to processed pizza made with frozen dough and cooked in a conveyor-belt oven, our large pizzas are a real game changer.”  New products and new points of distribution create new electricity according to Johnson.

Once again, I ask, how is your brand creating new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  Consumer like Eating-Out when Eating-In. It’s time to call the Grocerant Guru®

Are you ready for some fresh ideations or new partnerships? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Blaze Pizza Leveraging Technology Targeting Consumers

Food Marketing once again is evolving.  Today consumers use technology more than ever before and it now take new technology that can help retailers understand the consumer and find them according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Marketing automation platform Punchh recently announced a strategic relationship with Blaze Fast-Fire'd Pizza.  Blaze will be using Punchh technology for its new customer engagement and loyalty app. The Punchh-powered program will enable the company to provide guests with a more accessible mobile platform highlighted by a revamped loyalty program. As part of its "Blaze Instantly" initiative, the company is focused on becoming the most accessible fast casual pizza brand through online ordering, mobile ordering and delivery.

Blaze believes that Punchh could become their new electricity as Punchh’s mobile engagement and loyalty program excels at precise segmentation and targeting.  In addition Punchh ability to engage guests through dynamic messaging featuring detailed information about current and upcoming offerings. Via integration with Olo, the app will also offer online ordering and a new point-based reward structure that gives more guests the opportunity to cash in their flames for food and beverages.

Punchh CEO Shyam Rao stated "Blaze is growing at an incredible pace, and we're elated to be a core part of their forward-looking strategy, entrusted with the responsibility of bringing in new guests and then turning them into loyalists who will spread the good word and further accelerate global expansion,"

Blaze Fast-Fire'd Pizza CMO Shivram Vaideeswaran, "Blaze's success is based on serving amazing pizza and providing an even better guest experience. With a brand focused on cultivating fanatics, we're seizing every opportunity to give our fans more of what they love. Our new loyalty program with Punchh gives us the ability to truly understand our guests and develop exciting new innovation and messaging that speaks their language." Where is your new electricity?

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.