The Grocerant Guru®: Snacking as the Key to Smart Meal Planning and Meal Bundling

 

As we navigate uncertain economic times, one thing remains clear: snacking is an essential part of American life. According to Circana's latest research, "Snack Unwrap: The Insatiable Craving for Growth," nearly half of Americans (48.8%) are snacking three or more times a day—a 2.7% increase from last year. Younger generations, particularly those aged 18 to 44, are leading this snacking surge, proving that snacks have evolved into a staple of everyday eating.

For years, snacks have not only been seen as convenient fillers between meals, but now, they are integral to meal planning. As a Grocerant Guru®, it’s clear that snacks are no longer just an afterthought. They’re now part of the larger picture—transforming how consumers think about food. Whether it’s the rise of health-conscious options or the appeal of bold, innovative flavors, snacks are playing a pivotal role in "mix-and-match" meal bundling and giving consumers greater flexibility to personalize their meals.

Healthier Snacks Are on the Rise

What does this mean for those of us in the food industry? The shift toward healthier snack options is evident, with 64.1% of consumers seeking snacks that align with their wellness goals—a 7.4% increase since 2020. This isn't just about grabbing a quick bite; people are becoming more deliberate with their snack choices, wanting them to be functional and nutritious. Foods like yogurt, natural cheese, and high-protein options are thriving because they provide energy and nutritional value, which, when bundled, can form balanced meals throughout the day.

As a result, there’s an opportunity for grocers and restaurants to create new meal bundle options. By offering consumers the ability to mix snacks and meal components together—whether it's adding a protein-rich snack to a salad or pairing a high-fiber bar with a smoothie—snack-driven meals are not only practical but meet the diverse needs of today's consumers.

The Impact of Economic Trends on Snacking Habits

With inflation and cost concerns on the rise, consumers are increasingly opting for value-oriented choices. Multipacks and variety packs are growing in popularity, enabling consumers to get the most bang for their buck. Interestingly, private-label snacks are outpacing branded products in many categories. This trend underscores the importance of offering affordable, high-quality snack options that can seamlessly fit into meal planning.

It’s clear that snack bundling strategies, whether for quick meals at home or on-the-go options, can address both the desire for variety and affordability. Providing accessible, nutritious snacks as part of meal solutions can satisfy consumers without breaking the bank.

Innovation Drives Snacking Forward

Innovation continues to drive snack demand, and this is where the excitement lies. From functional snacks with added health benefits to indulgent treats with a twist, today’s snacks cater to every taste and lifestyle. Bold flavor profiles like ube, peri peri, and matcha are keeping things fresh, while brand collaborations are creating buzzworthy snacks that consumers are eager to try.

As a Grocerant Guru®, it’s clear: brands that can merge innovative flavors with health-forward attributes are best positioned to thrive. The opportunity lies in creating snack bundles that combine flavors, textures, and nutrients that appeal to today’s discerning snackers. A well-crafted bundle can offer the perfect balance of health and indulgence, creating meals that are not only delicious but dynamic.

Online Snacking Trends and the Future of Meal Bundles

E-commerce is playing a crucial role in the snacking sector, with nearly 50% of consumers now purchasing snacks online. This trend shows that people want snacks that fit into their busy lives, whether they're ordering a quick snack delivery or discovering new snack options via online channels.

The digital space opens up incredible opportunities for grocers and foodservice brands to offer customized snack bundles. From curated snack boxes to personalized meal plans, the convenience and flexibility of online shopping provide an ideal platform to showcase mix-and-match bundles that cater to diverse tastes, budgets, and dietary needs.

Adapting to the Future of Snacking

As we move into 2025, it’s clear that snacking is not just about quick fixes for hunger. It’s about aligning with consumers’ values, lifestyles, and meal preferences. The evolution of snacking is creating a demand for more thoughtful, customized meal solutions that blend convenience with nutrition, innovation, and flavor.

To stay ahead of the curve, grocers and food brands must seize the opportunity to design snack bundles that resonate with consumers, providing them with options that fit their health goals and taste preferences. Snacking is no longer just an occasional indulgence—it’s a cornerstone of daily meal planning.

Snack Unwrap: The Insatiable Craving for Growth reveals the full spectrum of snacking behavior and the strategies that will shape the future of food.

Let’s Build a Partnership for Growth

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Explore innovative food marketing and business development strategies with Foodservice Solutions®.

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The Drive-Thru Fresh Fast and Healthy Meals: Not All Fast Food is Bad Food

The consumer is dynamic not static, in the evolving landscape of fast food, the notion that drive-thru meals equate to unhealthy eating is quickly becoming outdated according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Today, consumers can save time, money, and still make health-conscious decisions when opting for fast food. At the intersection of convenience and nutrition, brands like Wendy's, McDonald's, and Starbucks are leading the charge in redefining what it means to grab a meal on the go.

The Evolution of Fast Food: More Than Just Burgers and Fries

Fast food has historically been synonymous with indulgence—think greasy burgers, salty fries, and sugary sodas. However, today's consumer is more informed and health-conscious than ever before. This shift in mindset has prompted major fast-food chains to innovate their menus, offering healthier options that don’t sacrifice flavor or satisfaction.

For instance, Wendy’s has made strides with its "Fresh, Never Frozen" mantra. While the Baconator might be a crowd favorite, Wendy's also offers a range of salads packed with fresh vegetables, grilled chicken, and flavorful dressings. The Southwest Avocado Chicken Salad, for example, combines protein-rich grilled chicken with avocado, bacon, and a variety of greens—delivering a meal that's both satisfying and nutrient-dense.

McDonald’s: The Pioneer of Change

McDonald’s, a name that once conjured images of Big Macs and supersized fries, has been at the forefront of offering healthier choices. The addition of the Artisan Grilled Chicken Sandwich is a testament to their commitment to providing balanced meals. With 37 grams of protein, this sandwich is a healthier alternative to their traditional fare, all while maintaining the signature McDonald’s taste.

Moreover, McDonald's has revamped its Happy Meals, offering apple slices and milk instead of fries and soda. This shift not only caters to health-conscious parents but also educates the next generation on making better food choices.

Starbucks: More Than Just Coffee

Starbucks, often perceived as just a coffee destination, has expanded its menu to include a variety of nutritious meal options. From protein boxes featuring hard-boiled eggs, fruit, and cheese to the Chicken & Quinoa Protein Bowl, Starbucks has embraced the idea that fast food can be both convenient and healthy.

Their seasonal offerings, such as the Pumpkin & Pepita Loaf, also showcase their ability to balance indulgence with nutrition. These items cater to busy professionals who need a quick yet wholesome meal, demonstrating that grabbing a bite on the run doesn't have to mean compromising on quality.

The Intersection of Saving Time and Making Healthier Choices

In today's fast-paced world, time is of the essence. Many consumers turn to fast food because it's convenient and budget-friendly. However, convenience doesn't have to come at the cost of nutrition. By making informed choices, consumers can enjoy the benefits of fast food while still adhering to a healthier lifestyle.

For example, swapping out a fried chicken sandwich for a grilled option, choosing salads with lean proteins, or opting for a fruit cup instead of fries can significantly impact the nutritional value of a meal. These small changes can lead to big health benefits over time.

The Case for Drive-Thru Health

Contrary to the narrative that healthy eating requires ditching the drive-thru in favor of grocery shopping, the truth is that fast food chains are stepping up to meet the needs of health-conscious consumers. While stocking up on nutritious groceries is a great habit, the reality is that many people still rely on the convenience of fast food. The good news is that today’s drive-thru menus offer a variety of options that align with both health goals and busy schedules.

So, next time you're in a rush and need a quick bite, remember that not all fast food is bad for you. With the right choices, you can enjoy a meal that’s both fast and healthy—proving that the drive-thru can be a pit stop on the road to better health.

Think About This: A Balanced Perspective

As the Grocerant Guru®, I recognize that consumer needs are diverse, and the demand for fast, healthy, and affordable meals is here to stay. While grocery stores provide an array of nutritious options for those planning ahead, fast food chains are no longer just a last resort—they are becoming a viable option for health-conscious consumers on the go.

The future of fast-food is about balance. It's about finding that sweet spot where taste, convenience, and nutrition intersect. Whether it's a protein-packed salad from Wendy's, a grilled chicken sandwich from McDonald's, or a protein box from Starbucks, there’s no reason why fast food can’t be a part of a healthy diet. After all, in today’s world, fast food is evolving—and so are the choices we make.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter 

Are you Trying to Build A

LARGER SHARE OF STOMACH

Think

The 'Halo' of Better for You

Taco Bell Evolving Faster, Fresher, with Flavor

 

Fresher food faster drives sales at most restaurants in fact 43.6% of all restaurant visits occur at a fast-food drive-thru according to NPD. Taco Bell has been driving new electricity into its brand with partnerships in an effort two engage new and current customers. Taco Bell wants more customers and is out to win the battle for share of stomach.

Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® recently stated that Taco Bell excels at implementing the FIVE Pillars of customer engagement when they think about creating a new Limited Time Offer (LTO) or new branded invitation. With the introduction of the Naked Chicken Chalupa at Taco Bell they are looking to reinvent its own game-changing invention like no adversary in the chicken wars could, by testing a craveable plant-based shell alternative. Meet the Naked Chalupa with a Crispy Plant-Based Shell, a new menu innovation that gives vegetarian and veggie-curious fans everywhere reasons to shell-ebrate. Think about the FIVE Pillars and how this new partnership works:

Five Pillars of customer engagement:

1.       Understand your customers

2.       Build lasting customer loyalty

3.       Create personalized and targeted campaigns

4.       Get real-time customer feedback

5.       Measure success in revenue

Taco Bell is pushing the limits of the status quo of what vegetarian mashups look and taste like. Thanks to the masterminds of the Taco Bell Test Kitchen, the newest specialty is made from a pea protein-based proprietary blend that’s breaded*, shaped into the unique Chalupa form and then crisped to order. The shell is certified vegan by the American Vegetarian Association and proves Taco Bell’s long-standing commitment to ensuring more people— no matter their lifestyle — get to enjoy bold flavors and try the latest food obsessions. 

Battle for Share of Stomach

Just like the traditional Naked Chicken Chalupa, which was released onto menus earlier this month, the limited-time vegetarian counterpart takes crispy chicken creativity to the next level. It features the new shell that is then filled with lettuce, cheddar cheese, diced tomatoes and flavorful avocado ranch sauce for a mouthful of delicious goodness. As with many Taco Bell favorites, fans can customize their order to remove ingredients containing dairy or egg to make an item vegan and that rings true for the Naked Chalupa with a Crispy Plant-Based Shell.

“We’ve long been a food disruptor, and this time is no different,” says Liz Matthews, Taco Bell's Global Chief Food Innovation Officer. “We’ve seen our industry follow patterns of sameness, but we understand that consumers are looking for creativity and craveability in this space. So, whether someone is craving plant-based protein or crispy chicken or gooey cheesiness, we have something that’s not only flavorful, but also uniquely Taco Bell.” 

The Naked Chalupa with a Crispy Plant-Based Shell is currently testing at only one Taco Bell location (2222 Barranca Pkwy, Irvine, California) until June 27, 2021, while supplies last. It will be priced at $3.49 plus tax, giving fans a new way to indulge at a great value.

Taco Bell’s one-restaurant tests are a quick and agile way for the brand to serve up unique twists on traditional foods and fan-favorite Taco Bell menu items that push the boundaries of innovation. The Naked Chalupa with a Crispy Plant-Based Shell joins previous one-restaurant tests, including Crispy Chicken Wings in July 2020, Crispy Cheese Dippers and Crispy Cheese Nacho Fries in March 2021 and, most recently, the Cravetarian Taco in April 2021. By testing and offering a wide breadth of craveable alternatives to meat options, Taco Bell doubles down on its pledge to bring more innovation to the vegetarian space. 

The brand remains excited about teaming up with Beyond Meat to create a new innovative plant-based protein, something not quite yet seen in the industry, to appeal to an even broader audience of consumers. Details on specific timing and market(s) to come.

How are you creating new electricity?  Today, new partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward. Ask yourself do I need a push our brand forward in search of new electricity?

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.