Saturday, September 21, 2019

Pizza Hut Innovative Limited Time Offers Drive Sales

Foodservice Solutions® regular blog followers know that innovation and trial drive sales and that in 2019 doing little or doing nothing new is doing harm according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The food marketing team at Yum Brands! Pizza Hut is doing all that they can to edify a relevant relationship with consumers via limited time offers (LTO’s) according to Johnson.
Partnerships increase the rate at which creative LTO’s can reach the market and Kellogg’s new partnership with Pizza Hit will have everyone saying ‘Cheez-it’ please according to Johnson.  So, if you are wondering how to drive new electricity into you brand, read on. 
Get this, Pizza Hut and Cheez-It are joining forces to combine two iconic foods—Pizza Hut pizza and the Cheez-It 100 percent real cheese snack—into one, first-of-its-kind creation: The Stuffed Cheez-It Pizza. If nothing else it is going to create lots of industry buzz.
This LTO, the Stuffed Cheez-It Pizza, features four baked jumbo squares topped with that distinctly sharp, real cheese taste. Each crispy square is stuffed in Pizza Hut style with either cheese or pepperoni and cheese, served up with a side of marinara dipping sauce.
“Marianne Radley, chief brand officer, Pizza Hut stated “We pride ourselves on being the go-to for unexpected pizza innovations, and I can’t think of a more badass partner than Cheez-It to bring our next original menu item to life,”  “Not to mention, as fellow NCAA partners, this collab is the perfect way to kick off football season, combining America’s go-to gameday cravings into one next-level snack.”
Fact’s matter as partnership was born from more than just a fun idea. Cheez-It is a popular snack among one of Pizza Hut’s largest fan bases—college students. Armed with that insight, the Pizza Hut culinary dream team worked with Cheez-It to create a product that ties the best of both pizza and Cheez-It worlds into one new innovation. Now that also ties into the new NFL Football relationship creating an integrated, focused LTO that is going to be a sure winner according to Johnson.
“Wendy Davidson, president, Kellogg’s U.S. Specialty Channels stated “Kellogg’s iconic Cheez-It brand brings a whole new dining experience to Pizza Hut lovers and will not disappoint,” says. “The Stuffed Cheez-It Pizza is an example of two great companies leveraging their strengths to delight guests with a new experience on a classic favorite.” Are your LTO’s driving trial and new electricity into your brand?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, beer, unique urban farming, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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