Driving
customer relevance is but one of the clues to the continued success of Sheetz
convenience Stores according to Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®. Another of
the clues too Sheetz on-going success is its unique ability to leverage
partnerships cultivating long term relationships. That’s just what it has down with Amazon
according to Johnson.
Talk
about edifying the relationships with its customers. Now the Sheetz customers have a new way of
ordering their favorite Made to Order food and they can do that from the
comfort of their couch. All they have to
do is ask Alexa.
The
Sheetz help created a new skill for Amazon’s Alexa, an interactive,
voice-activated personal assistant, which allows customers to place an order
just by voicing the command. Customers who have a Sheetz online ordering
account and an Alexa-enabled device can use the new Sheetz skill for Alexa by:
1. Logging into their account on the
Sheetz website and selecting their favorite order and preferred store for
pickup;
2. Searching for and enabling the
Sheetz ordering skill through any Alexa-enabled device or Alexa app;
3. Saying, “Alexa, start Sheetz,” or
“Alexa, order my favorite from Sheetz”; and
4. Letting Alexa guide the rest of
the way.
Ryan
Sheetz, associate vice president of Brand Strategies for Sheetz stated "We could not be more excited to
bring this next generation of innovation to our customers and industry,"
said . "From the inception of our MTO menu more than thirty years
ago, to the introduction of touch-screen ordering in 1993, to the launch of the
voice-activated ordering today, our goal has always been to continue to
innovate and reinvent ourselves in order to provide the ultimate convenience to
our customers."
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed a Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
December
17, 2017
Restaurants
need to Double Down on Delivery
Driving top line sales and bottom line profits while
consumer’s path to purchase is evolving faster than most legacy restaurant
brands has created a quagmire that stagnates customer count growth according to
Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®.
In a recent Digital Commerce Survey from BRP found that same-day delivery has tripled in the
past year with more growth to come. Here are some specifics:
1. Currently, 51 percent of
retailers indicate they offer same-day delivery, a sharp jump from 16 percent
last year.
2. Within the next two years, 65
percent plan to offer this service.
3. Delivery through third-party
services, such as Uber or Lyft, also rose from 20 percent last year to 32
percent this year, as retailers try different ways of offering customers the
flexibility to shop, purchase and receive goods on their own terms, the survey
found.
Jeffrey
Neville, vice president at BRP stated "With
Amazon offering same-day delivery in some markets, the push is on for retailers
to get items delivered to customers as soon as possible," said.
"Autonomous delivery and distribution are the next step with self-driving
vehicles soon a reality and a few food delivery start-ups already testing the
concept."
The path
to purchase is evolving fast driven by consumer behavior and mobile technology
each are dramatically changing the traditional retail model, according to the BRP
report. Within Foodservice Amazon
continues to disrupt brick-and-mortar retail through the acquisition of Whole
Foods, restaurant franchise bankruptcies and company owned store closures are changing
the landscape for food retailers.
What’s
next according to the report, key customer imperatives for the future are:
1. Combining behavioral,
historical and customer profile data aids retailers in delivering tailored and
relevant content to meet customers' individual needs. Thirty-eight percent of
retailers indicate that improving personalization is a top digital customer
experience priority.
2. Customer expectations for a
personalized, seamless experience require retailers to follow customers'
journeys as they research and shop from anywhere. Nearly half (49 percent) of
retailers will offer customers the ability to 'start anywhere, finish anywhere'
within the next five years.
3. Retailers' technology, processes
and organization need to be unified and aligned across channels to offer a
seamless and consistent customer experience. More than half (54 percent) of
retailers indicate that creating a consistent brand experience across channels
is a top priority.
Are you Looking A Customer Ahead Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
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