Looking a customer
ahead many times means just looking at today’s consumers path to purchase and follow
the according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. At other times
it requires taking a look back then you can look forward according to Johnson.
Today we do both last
yeat UNiDAYS, uncovered
some interesting information in its Gen Z study: “What Restaurant Need to
Know,” highlighting key tips for restaurants to make inroads with Gen Z.
Exploring the attitudes and behaviors of Gen Z consumers. They found four key
themes restaurants need to pay attention to and our team thinks you should look
at as well:
1. Move Past the Broke
Student Mentality
According to the
report, 78 percent of Gen Z’s spend the majority of their money on food.
However, Gen Z has already proven to be more financially savvy than their
Millennial counterparts. So, even though they have the money to spend, they
want to be careful about how they spend it.
2. Community-Based
Incentives Are Key
Nearly 93 percent of
Gen Zs say they “are more likely to try a restaurant that offers discounts.”
UNiDAYS recommends creating a personalized experience for students in a
scalable way. Out of the Gen Z-er’s surveyed, 41 percent said they learn about
new menu items in the restaurant, and the remainder rely on social media
networks (20 percent) and friends (19 percent). The best way to market these
local offers are through community-based platforms that build brand affinities.
3. Embrace
Spontaneity
Gen Z’s are
spontaneous by nature. Only five percent of them said they plan their meals in
advance while 48 percent said they try a new quick-service restaurant chain
every month. Restaurants can take advantage of their willingness to try new
things by using real-time tactics such as mobile push alerts for promotions of
menu items and pricing geared towards Gen Z. Since they often communicate in
images, it’s critical to dedicate “resources to leverage images and video
snippets of your food across social and in promotions targeted at Gen Z.”
4. What Gen Z is
Craving: It’s Not About the Meal Plan
Almost 48 percent of
students don’t have a campus meal plan, and UNiDAYS says, “if they’re not
coming to you, then they’re checking out your competition - which includes
local and independent restaurants.” Students share that almost half of local
eateries provide special offers for them and 78 percent are taking advantage.
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed a Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
