Convenience Store News today published this article; Quick Chek Asks 'What's Your Beef?' Pleasse read it and think again about channel blurring? Is it important to you?
WHITEHOUSE STATION, N.J. -- Quick Chek, a chain of 119 convenience stores throughout New Jersey and southern New York, is launching a new collection of quarter-pound Angus beef burgers.The six unique varieties include:-- The Classic American with yellow American cheese, pickles, tomatoes, red onions, lettuce, ketchup and mustard on a Kaiser roll;-- The Bourbon BBQ with cheddar cheese, bacon, red onions and bourbon barbeque sauce on a Kaiser roll;-- The Spicy Buffalo with white American cheese, tomatoes, lettuce and spicy buffalo sauce on a Kaiser roll;-- The Roasted Tomato & Garlic with roasted red peppers, fresh mozzarella and roasted tomato and garlic spread on a Kaiser roll;-- The Southwest with Monterey Pepperjack cheese, lettuce, tomatoes and mayonnaise on a Kaiser roll; and,-- The Ultimate with provolone cheese, pickles, lettuce, tomatoes, red onions and Texas horseradish sauce on a Kaiser roll."We're happy to bring our customers another new and exciting choice on our expansive fresh food menu," Jennifer Vespole, senior category manager of foodservice, said in a statement. "The launch of our new quarter-pound Angus beef burgers represents our commitment to offer a wide variety of menu choices that satisfies every craving morning, noon and night."Regularly priced at $4.49 each, Quick Chek customers can try a new Angus beef burger of their choice for $2.99 each every Friday for a limited time. In addition, on July 17, from noon to 4 p.m., the retailer’s own Burger Brigade will visit Jersey Gardens Mall in Elizabeth, N.J., where they will offer shoppers the chance to share their own "beef" on videotape. Each participant who records their own "beef," will receive a coupon for a complimentary Quick Chek quarter-pound Angus beef burger.