Tuesday, July 21, 2009

Re-evaluation of food priorities

“Give a man food, and he can eat for a day. Give a man a job, and he can only eat for 30 minutes on break." — Lev L. Spiro
The consumer price, service, value equilibrium is being reset. The consumer is re-evaluating priorities around time, income and activities. Many strong retailers understand that and are addressing the issue head on. The pro-active retailers can be found in the Convenience Store sector, Grocery sector and Restaurant sector.
Kwik Shop, the convenience store chain owned by Kroger, is considering adding pharmacies to its stores. Kroger understands that the consumers like the attributes of Kwik shop; additionally realizes the consumer wants more! Grocery stores like Central Market have added hot food to-go of restaurant quality. Starbucks realized that people do not want less coffee; they want more experience so they are extending the experience into additional brand food print to accommodate their consumers. Foodservice Solutions understand it as well. The Grocerant sector is not static, it is dynamic and booming. Interested in an understanding traditional positioning in non-traditional times? Need to learn more about a Grocerant tour, Grocerant program assessment or simple in-depth consultative understanding of the growing Grocerant niche? Read more on this blog or contact me directly for more information.

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