When 4 PM rolls around most Americans start wondering what am I going to have for dinner and very, very few will even entertain the idea of cooking from scratch. Most people don’t have a clue what they want let alone what is for dinner. At least that is what research has shown over the past several years. At 4 PM it’s time to turn up the competition between Supermarkets, Grocery Stores, Convenience Stores and Restaurants. The Grocerant sector, that is to say ready to eat or ready to heat foods is booming. Restaurants tout rapidly growing takeout or Take Away foods. Grocery Stores and Supermarkets are pushing the high margin prepared portable food section all the while Convenience Stores are bundling and pricing ready to eat or ready to heat food extremely competitively. Here at Foodservice Solutions we specialize in understanding successful bundling of the ready to eat ready to heat food niche. It is the profitable and growing in ever sector these are the good times. Bundled meal components are changing and evolving by region and family size. If you would like a strategic grocerant program assessment leave a comment and someone will contact you.