It’s no wonder that when people Email or call me about their favorite Convenience stores, they 9 out of 10 times refer to one of these four outstanding Convenience store companies: QuickChek, Rutters, Sheetz and Wawa. Having traveled to 49 states, sampling, viewing and listening I have to agree. When looking at food quality, service levels and customized food products they win hands down. I would say success leaves clues and any company that wants to expand their foodservice sales in the ready to eat or ready to heat niche, must visit all of these companies.
There can be no confusion in the fact that the Grocerant niche may be taking off in the Supermarket arena as well however from what I am hearing even they have been studying the NE Fab Four! They are allowing consumers to define where they eat, how they eat and when they eat. Even more important is these four operators have established food brands with brand managers that can rival any national restaurant chain. Recent industry research indicates extremely high levels of brand loyalty for each company as well.
Over the next decade as American’s eating patterns are revealed we will find that these Northeast companies provided the format and platform for a new era in food consumption patters. Interested in a emersion tour for Grocerants and developing food trends? Contact us for more at: http://www.linkedin.com/in/grocerant or leave a comment below. For more ready this article: http://www.anything4restaurants.com/blog/index.php/2009/07/restaurant-consumer-discontinuity-the-consumer-moved-first/
There can be no confusion in the fact that the Grocerant niche may be taking off in the Supermarket arena as well however from what I am hearing even they have been studying the NE Fab Four! They are allowing consumers to define where they eat, how they eat and when they eat. Even more important is these four operators have established food brands with brand managers that can rival any national restaurant chain. Recent industry research indicates extremely high levels of brand loyalty for each company as well.
Over the next decade as American’s eating patterns are revealed we will find that these Northeast companies provided the format and platform for a new era in food consumption patters. Interested in a emersion tour for Grocerants and developing food trends? Contact us for more at: http://www.linkedin.com/in/grocerant or leave a comment below. For more ready this article: http://www.anything4restaurants.com/blog/index.php/2009/07/restaurant-consumer-discontinuity-the-consumer-moved-first/
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