Wednesday, September 23, 2009

Papa Murphy’s wins 7th Consumer Choice Award in a row!


Over looked by the industry, but loved by the consumer! Papa Murphy’s is focused on the Ready-to-heat prepared food Grocerant niche. Restaurants & Institution's Annual Consumers' Choice in Chains survey was just released and for the 7th year in a row they have won within the Pizza Category. The customer moved first, Papa Murphy’s was there to help lead the way when consumer began the migration into the ready-to-eat and ready-to-heat Grocerant niche! Papa Murphy’s empowers the consumer with choice, quality and convenience!
Papa Murphy’s has for years been discounted as a competitor by Pizza industry leaders the likes of Pizza Hut and Papa Johns. With over 1000 unit open and more on the way, winning they category by 17.9 points in the R&I’s Consumer Choice they can be discounted no more. Papa Murphy’s reminds me of another industry leader that was discounted by competitors for years Subway. Now Subway is about to become the Global leader in Restaurant units open, surpassing even McDonalds.
John Barr, CEO at Papa Murphy's stated in and R&I piece “our customers want - quality pizza with the freshest ingredients at a great value.” I agree that is what they do, however living here in the northwest I have witnessed there focus on quality continue to improve, authentic freshness continues to evolve as does pricing for value. Papa Murphy’s understands the consumer is dynamic not static; they do not stand still. They continue to grow with the consumer, extending and propelling there success. This is yet another example of success within the Grocerant niche. http://www.linkedin.com/in/grocerant

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