Monday, September 21, 2009

Grocerant niche is being prepared.

Grocerant Ready-2-Eat and Heat-N-Eat fresh prepared food that has the ability to be portable is becoming the at home dinner selections of choice! O’ how things in the foodservice industry are changing. Remember the saying those who were last shall be first.

Prepared food Ready2-Eat is not exactly the gourmet food that Calvin Trillin was thinking about when he famously said “The most remarkable thing about my mother is that for thirty years she served the family nothing but leftovers. The original meal has never been found." These new food components are exactly what your mother would have cooked if she new how! Now she does not need to know how, they are Ready-2-Eat!

The components of Grocerant ready-to-eat and ready-to-heat prepared food are increasing in popularity because the are seen as:
1. Time savers
2. Bold in flavor
3. Portion appropriate
4. “better for you”
5. Cost saving
6. Bundling creatively and individually
7. Interactive and participatory

Like the Boy Scout Moto: Be Prepared; Grocerant components empower choice, and are ready to go when YOU are. Grocery stores, Convenience stores, Restaurants and many of ancillary points of distribution are focusing in the Grocerant niche.

 Success does leave clues outside eyes can deliver inside sales. Grocerant SWOT analysis are available from Foodservice Solutions®.  What are you bundling with you core products? Who are your customers?  Where and how can you sell your customers more? Do you need a Grocerant Scorecard?  or,  For A Quick Reply

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