Niche and industry global leader 7-Eleven has left the roller grill at the back door and recently has introduced Stay Fresh Bananas, Pizza, Chicken Wings. They are testing in new pilot stores their “latest insights into market trends to provide a range of 45 freshly prepared food products, including a hot breakfast menu and toasted sandwiches cooked to order.” This test includes a “café-esque range of hot lunch alternatives and will combine with Lavazza to offer barista-made coffee.”
Sheetz & Wawa both offer a full range of prepared food choice including fresh salads and fruit options. Good companies do good things over and over again. Recently Wawa CEO Howard Stoeckel detailed several efforts the convenience store chain is undertaking in during the economic slump the US is in, He stated "we're performing better than the vast majority of retailers," Fresh prepared ready-to-eat and ready-to-heat food products are strongly contributing to on-going sales and profit success. The Grocerant niche is filled with “better for you” food and continues to boom.
Quick Service restaurants are now focusing on “better for you” food. KFC hasa new meal and focus for this past “holiday promotion for its Kentucky Grilled Chicken combo meals. The meals, which contain a grilled chicken drumstick and thigh, green beans, and mashed potatoes and gravy, are now on sale at participating restaurants for $3.95. Louisville-based KFC Corp. said in a news release that the meal is rated at 395 calories. Yum brands Taco Bell is now pushing the “Drive Thru Diet”. Better for you grocerant meals are here to stay.
Foodservice Solutions is the global leader in the Grocerant niche. For more read this article: http://www.anything4restaurants.com/blog/index.php/2009/07/restaurant-consumer-discontinuity-the-consumer-moved-first/