Cultivating a brand is more important that managing a brand. Brands are dynamic not static, they develop and grow with our consumers. Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new messaging places Foodservice Solutions in a select industry grouping
During the past 15 years we have developed over 5 billion Dollars in new avenues of business revenue for clients and companies. Identifying distinctive differentiated programs, positioning and consumable’s by day part that reflect the brand, industry trends, consumer preferences not fads is an area that we particularly excel. The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to the consumer it means familiar.
The price, value, service equilibrium is resetting in Grocery stores, Restaurants and C- stores. Each is reconfiguring their ready to eat ready to heat Grocerant niche. Outside eyes can shed new light and assist in your pace of growth, redevelopment and deployment of your new products. Do you need help understanding the new success metric’s within retail foodservice?
Foodservice Solutions of Tacoma, WA is the global leader in the Grocerant niche. More about Steven Johnson: http://www.linkedin.com/in/grocerant or www.grocerants.blogspot.com.