Friday, January 29, 2010

Ready-2-Eat and Heat-N-Eat prepared fresh food is convenient meal planning!

Were talking, the Grocerant niche. Food that is prepared fresh ready-to-eat or prepared ready-to-heat that is fresh or can be sous vide /cook chill or in some cases even frozen, it must have the ability to be portable however. It can be eaten on site, in the car, at the office or down the road at the park. At times it is reheated; it is focused on single serve portions or portions for two. Of course it can be bundled into a catered banquet for work or at home parties.

One of the most interesting new developments in fresh prepared food is meal bundling. Meal components are bundled into a meal by the consumer. It’s a mix and mach game very empowering for the consumer.

Consumer’s can buy a fresh prepared sauce, and utilize it on fish, steak, chicken, a burrito or pasta. Two people in a home may use the same sauce on two different entrees! The same can be said for each course of the meal. This is a mix and match of small portions, each with it’s own identity yet, allowing eash person creating a new unique meal of quality fresh food. This is what makes the grocerant niche meal time convenient meal participation, with differentiation and individualization. If success leaves a clue this is one of them.

The Grocerant trend continues to grow and in many avenues of distribution you can find niche sector leaders. What is most exciting are the new points of distribution of quality ready-to-eat food. In Asia Convenience stores assemble meals on site and many others get delivery of fresh food three times a day; focused on the next meal period. With 7 Eleven and Family Market leading the way. With this focus on freshness and quality consumers are paying respect by spending more and more money on food at C-stores globally. Department stores are a source for grocerant food in Asia and Europe with outstanding displays of quality prepared foods. Pueblo and Super Max in Puerto Rico are doing an excellent job addressing the needs of today’s prepared fresh grocerant food for consumer.

Interested in an international tour of niche leading Grocerant outlets? of Tacoma, WA is the global leader in the Grocerant niche providing Ready-2-Eat and Heat-N-Eat program assessments aka Grocerant Niche assessments. 1-253-759-7869 or or leave a comment below.

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