Most industry observers were not surprised to learn from The NPD Group that convenience store traffic was up by 8 percent, and sales increased 11 percent in the quarter ending June 2010 compared to the same quarter a year ago.
What I was surprised to hear since that report came out was questions from operators how are they doing that while the economy continues to flounder and unemployment remains high? The answer is simple: FOOD, FOOD, FOOD fresh prepared ready-to-eat and ready-to-heat grocerant food.
Companies like QuickChek, Sheetz, Wawa, and 7 Eleven all have been utilizing customer research and testing new food products and the customers have responded in a positive way. Ready-to-eat and ready-to-heat fresh prepared food has been driving customer loyalty, frequency, top line sales and bottom line profits for these sector leading companies.
Many of the successful convenience store operators are now adopting Foodservice Solutions® 5 P’s of retail food marketing: Product, Packaging, Placement, Portability and Price. Are your sales up 11%?
Outside eyes can deliver top sales and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson