If success leaves clues then one only needs to look at what Apple computer has been able to do to understand the next steps within retail foodservice. The grocerant niche continues too outpace legacy retail food sectors. The grocerant niche saves time and is simplifying how consumers can make meal time a happy time. Legacy companies can step up and standout. I phone, I touch, I pad Apple computer is evolving with technology, and consumer increased desire to simplify daily task with technology solutions. The new “I” line of devise has propelled Apple to the top of the fortune 500 list! Apple understood that consumers would accept, buy and utilize products that provide solutions while simplifying daily life. I know some may argue that they are not that easy to use, get over it! They are and consumers know it!
Recently legacy retail food industry insiders have been writing about “meal solutions” coming of age. Articles appearing in Progressive Grocer, Supermarket News, Convenience Store News and Nation’s Restaurant News decrying a battle between Grocery vs. Restaurants, Convenience Stores vs. QSR’s etc.
That fact is retail foodservice success is about simplifying the daily life of the consumer. There is no discontinuity, the consumer is evolving and wants more options, in flavor, portion size and points of distribution. If your company is not evolving with the consumer it’s dying. The grocerant niche of fresh prepared read-to-eat and ready-to-heat food is growing both the top and bottom line for food retailers today.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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