We have all see the unattended retail kiosk or self serve check out systems. Now 365 Retail Markets has developed a self serve kiosk called SmartShop. “The RFID reader in the SmartKiosk interacts with items in the store labeled with RFID tags, automatically ringing up the items as soon as they come within the set perimeter of the kiosk.” Wow, that’s fast and fun.
Operational efficiency is now simply a way of life and efficiencies must be built into all our systems. This “system is built around a touch screen checkout, making checkout fast and super convenient. The interface also allows the customer to check out using multiple methods of payment, including biometric thumbprint readings and proximity readers for employee accounts. Once the transaction has been completed, the RFID tag’s information is registered in the system, and the security feature of the tag is disabled.”
Consumers are upgrading technology even during this extended recessions and period of high unemployment. Look at the sales of the iPhone and iPod yes during this recession consumer will pay for upgrades. Consumers understand, accept and want technology in today’s world. Don’t let your company lose consumer relevance because you were waiting to see what happens next.
Boston Market did not wait, Dominos’ Pizza did not wait and each has same store sales that are up in the double digits. Your food is fist then in today’s world you need to leverage technology and consumer research too garner a competitive advantage.
http://www.foodservice.com/articles/show.cfm?contentid=5512&title=Roll, Roll, Roll, Away Roller Grill!
Outside eyes can deliver top sales and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson