Demanding family members continue requesting high flavor, Multi-Ethnic meal options every week. Grocerant niche mix and match meal components both fresh prepared and fresh frozen are finding there way to the family dinner table. Chain restaurants, convenience stores, grocery stores, drug stores chains CVS and Walgreens are all offering meal component options. Mix and matching meal component options from multiple outlets is increasingly the platform of family meal customization and individualization.
The NPD Group found that 16% of dinners each night will come from the freezer aisle that number is at and “all-time” high up 5% during the past 10 years. Simply put time starved consumers are looking for time saving ways to assemble the family meal.
When 4PM rolls around the questions is What’s for Dinner? In more and more cases the answer is Grocerant niche Ready-2-Eat and Heat-N-Eat food. Companies that utilize Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; will understand success can be found within the grocerant niche.
Invite Foodservice Solutions® too provide brand, product positioning assistance or a grocerant program assessment. Each is available for Chain Restaurants, Convenience stores, Grocery stores and other food retailers. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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