Tuesday, July 12, 2011

Food Oasis a confluence of quality research, sustainability, and the consumer.

Squarely positioned in the heart of the grocerant niche Walgreens continues its consumer focused sales growth and loyalty building initiative from coast to coast with fresh and prepared meal components. Regular readers of this blog understand the huge upside potential the grocerant niche has been delivering in the retail food sector.

Walgreens is one company that has begun testing, expanding and building a sustainable, consumer focused ready-2-eat and heat-N-eat fresh and prepared food program. That program is building “Food Oasis” currently in urban centers across the country in New York City, Chicago, and now in San Francisco.

Grocerant fresh and fresh prepared food has driven growth during our economic malaise in the retail food sector particularly successful in the convenience store sector. Walgreens is now offering an “assortment of fresh fruits, vegetables, whole grains, beans, lean protein and other healthy meal components to help address the need for greater access to affordable, nutritious food” at select urban outlets.

While other food retailers scoff at the idea of fresh and prepared food at a retail drug store chain and dismiss the competitive threat. I suggest that they review Walgreens success and legacy with food. At the same time they must remember that any company with sales of $67 billion that operates 7,730 retail stores in all 50 states should be taken seriously. Walgreens is on the right track and will in five years or less be one of the largest retail food outlets in the US. The grocerant niche is booming.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson

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