Location, Location, Location combined with new quality proprietary grocerant niche ready-2-eat and heat-N-eat fresh food is creating consumer food purchase choice rotation in retail foodservice. Consolidation may have been the big event with the convenience store sector last year. However it was driven by the success of new quality fresh and prepared food offerings garnering customer from legacy chain restaurants.
According to a recent study by Mintel a leading market research firm. The firm forecasts foodservice sales in convenience stores will reach $22.8 billion, a 4.1% growth in 2011. While the restaurant sector is forecast to grow at less that 1.5% in 2011 according to Chicago based Technomic.
Driven by innovative new programs aimed at consumers in search of fast service, fresh ingredients and value pricing when choosing a retail food solution; convenience stores are proving up to the challenge of delivery top line growth.
Many legacy restaurant chains rather than innovate are recycling legacy marketing promotions, or simply waiting for the economic cycle to turn. The grocerant niche is expanding points of quality food distribution while elevating fresh food choice for consumers.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven