The new normal in food retailing too garner top line sales and bottom line profits is grocerant niche ready-2-eat and heat-N-eat fresh and fresh prepared food. In every sector of growing food retail today can be found Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price bundled into a success formula.
Today the grocerant success formula is a mix and match of meal component opportunity that is very empowering for the consumer. Consumer’s select by meal occasion what “better for you” flavor or attribute they want in a meal component and buy it. It could be line caught Tuna, Organic Green Beans, cooked to order, or green packaging.
Here’s the formula:
Price + Quality + Service + Portability = Value
Incremental Value = Constantly Changing Menu (Seasonally / Sustainability with creditability).
With new non-traditional points of food distribution opening daily the value of consumer choice becomes even more important. The consumer is establishing the definition of “better for you” in food. The consumer is selecting which avenue of distribution they want for the long haul. Remember the formula for retail food success is a mix and match of small portion, fresh products, green packaging all combined create convenient meal participation, differentiation and individualization and consumers are responding.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant