The Grocerant niche is comprised of
Ready-2-Eat and Heat-N-Eat fresh and prepared food that is better for you. The niche continues expanding, founded within
the restaurant sector, then into grocery stores, convenience stores and now
into the retail drug store sector. The
grocerant food is entering the convenience store niche at such a fast pace that
the C-stores sector of the foodservice industry has lead all other retail food
sectors in year over year growth for the past two years.
The
primary driver of the grocerant niche is quality food bundled as components
allowing and promoting consumer choice.
Meal time is now becoming a time of convenient
meal participation, with differentiation
and individualization for the entire family. When a family can mix and match components
everyone wins.
Companies
that utilize Foodservice
Solutions® 5 P’s of food marketing: Product, Packaging, Placement,
Portability and Price; will understand success can be found within the
grocerant niche. Building strong sales if they roll out an integrated grocerant niche
food program with distinctive
differentiated food consumables as an entity
with identity by day part.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA
has been the global leader in the Grocerant niche for more on Foodservice
Solutions® Bing or Google Grocerants or visit
http://www.linkedin.com/in/grocerant,
twitter.com/grocerant Email: grocerant@q.com
No comments:
Post a Comment