The Grocerant niche is comprised of Ready-2-Eat and Heat-N-Eat fresh and prepared food that is better for you. The niche continues expanding, founded within the restaurant sector, then into grocery stores, convenience stores and now into the retail drug store sector. The grocerant food is entering the convenience store niche at such a fast pace that the C-stores sector of the foodservice industry has lead all other retail food sectors in year over year growth for the past two years.
The primary driver of the grocerant niche is quality food bundled as components allowing and promoting consumer choice. Meal time is now becoming a time of convenient meal participation, with differentiation and individualization for the entire family. When a family can mix and match components everyone wins.
Companies that utilize Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; will understand success can be found within the grocerant niche. Building strong sales if they roll out an integrated grocerant niche food program with distinctive differentiated food consumables as an entity with identity by day part.