Thursday, September 8, 2011

Retailers find that “Better For You” food is good for the top and bottom line.

Consumers of all ages are looking for and buying “better for you” food today.  They are utilizing a confluence of new tools including mobile app’s, from wireless phone, On-line ordering from computers and PDA’s, IPad’s to name just a few.  The younger the consumer the more likely they are to find any of these alternate forms of ordering preferable. This is also perceived as better for you from the consumer perspective.
Foodservice consumers responded to a research survey conducted by the International Food Information Council (IFIC) on Functional Foods.  The survey found that “89% of Americans agree that certain foods can have benefits for long term health including reducing the risk of disease or other health concerns.  Consumer identified the following:
  1. Fruits and vegetables
  2. Fish / seafood
  3. Milk & Yogurt
  4. Meat & poultry
  5. Herbs & spices
What is most interesting to me is that the number one item on the list also appeared as the number one food preferred by college students in dorm meal plans for the past 20 years!

Now think about it, our customers are looking for a better for you food products when they go out to eat and at home.  Grocerant ready-to-eat and ready-to-heat prepared food must be comprised of better for you food and available in better for you formats for contemporize consumer relevance.
Prudent retailers will soon understand the power of the Grocerant niche!  Ready-to-eat, Ready-to-heat quality bundled meal options that are better for you, create demand in new and alternative channels of sales and distribution.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® Bing or Google Grocerants or visit, Email:

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